Solo Article Overview
Digital PR in the form of a solo (or shared article/press release) can really help to turbocharge your content marketing efforts. In SEO terms, being featured in online publications that have what’s called a “high domain authority” such as Yahoo, Marketwatch, etc. is good because these websites get significant daily traffic and are highly regarded by search engines such as Google.
Appearing on these sites gives you credibility and authority, but most importantly it helps potential clients and customers to find you when they are searching for the kinds of products and services that you provide. Digital PR also helps with driving traffic to your website and/or social media, additionally, you can share the articles on your socials as content.
Higher visibility + greater client exposure = more “potential” money!
My process when working with a client on a solo article is first we discuss the products/services that a client offers. I will then research and suggest article topic ideas and keywords/search terms that match the user’s intent. After completing a draft outline, I will ask the client to add a few lines of content to showcase their expertise in a given topic area.
Case study:
I’ve been working with Jose Ucar, who is an amazing public speaking coach. We recently published an article on, Presenting with an Accent. The campaign resulted in; placements on 150- 200 media sites, a bump in traffic on his website, increased clickthrough on Jose’s social media, and most importantly, clients who can find him after doing a web search, which happened last week!
Below are screen grabs of the campaign results. And be sure to listen to Jose’s message below, about a potential client who contacted him as a result of our work together. Note this was a regular voice message that he left and I asked for permission to share it, which he gave! Jose calls me Super Claudine… but you are not required to if you become a client!
If you have an interest in doing a shared or solo article book a Zoom call with me, and let’s discuss content ideas: calendly.com/claudinearthurs
Listen to a review by Jose, about the success of the campaign below:
